When shopping around for a web designer, it is incredibly likely that you have regularly stumbled upon the term ‘Responsive Design’. As you continue your research it is important that you know what this is referring to when it comes to your and your website.

What is Responsive Design?

Responsive design is a form of web design with the purpose of making sure webpages are able to be viewed at every screen size. It means designing a website while keeping in mind what it looks like as well as how it performs on desktops, smart phones, and everything in between. It is important to be able to reach as broad of an audience as possible with your website and not allow whatever technology your potential clients prefer to use keep them from viewing your content.

Usability is just as important as aesthetics when it comes to responsive design. This means taking into account not only screen size, but how people are interacting with a web page. A finger is a much different tool than a mouse cursor, and the mobile view of your website needs to take that into account. In some cases it may entail reworking navigation and other actions entirely. Responsive Design forces the web designer to think more like a user and adjust the code of a site accordingly. This can make for a better product in the long run.

Why Use Responsive Design?

Technology has progressed to the point that people are able to carry around a computer many times more powerful than what put human kind on the moon in their pocket. This device has become so ubiquitous in our society that it is as necessary as keys or a wallet when leaving the house. Having a website built without the principals of responsive design in place is akin to turning your back on this wide ocean of potential users.

Search engines like Google understand this. It is built into their search algorithm to reward responsive design. Because of this, Responsive Design has become a building block of a website’s SEO. If you want your website to show up for any search results, it has to be responsive.

In Conclusion

If your website is not responsive, you need to get that fixed as soon as possible. It can hurt your chances of reaching your potential customers by not being legible on a mobile device and not showing up in the search results. There are many frameworks and out-of-the-box services that can help you with this, but as always the most reliable method is to go with a good Web Designer. Here at Lewis SEO, every single website that we build is made to be responsive. When you are doing your research, make sure that Responsive Design is at the forefront of your new website’s development process.