The typical format of business-related blog writing would would dictate that I say “everyone” so that I can hit as broad of an audience as possible. However, that is not the truth of it. Every person does not need their own website, but nearly every business does. This is especially true for local and small businesses.
An example that everyone can relate to is that of being in a new town or city and looking for a place to eat. The first move that a majority of people make in this situation is to pull out their phone and either bring up the Google Maps app which has a listing of local restaurants or search something like “best local restaurant”. They then scroll through whatever directory they see and choose the highest rated, the most interesting looking listing, or whatever is closest. From here, it is likely that they either scroll through the photos in the listing, or go directly to the “menu” link provided.
If your restaurant does not have a website there is no way to get the attention of the people that use this method. It is a huge amount of business that you are missing out on. This is true for a good amount of local businesses and services. Word-of-mouth isn’t enough anymore. People need to be able to find you. People need to be able to learn more about you. Your potential customers want to know about your business. People want to be informed.
The Importance of Design
The first step towards solving this problem is to have something. You need anything that you can use to increase your online presence so that you avoid the above scenario. This could mean just a Facebook page, or using something like Squarespace or Wix (for your own good avoid Weebly). However if you want to take your business to the next level, you need a good web designer. Your website is an online representation of your business. It reflects you, your culture, your attitude, the atmosphere or je ne sais quoi that you are trying to sell to potential customers. Your website is often the first impression that many people get of your business and it should be treated as such.